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Sell-Side M&A Advisory · Lower Middle Market

You Built the Business.
We Help You Exit It Right.

Strategic sell-side advisory for privately held businesses with $10M–$150M+ in revenue. We guide owners through every phase of the M&A process to maximize value and close with confidence.

$3M–$15M
EBITDA Range
6–9 Mo
Typical Timeline
100%
Sell-Side Focused
Lower Middle Market
Specialization
Why Work With Us

M&A Advisory Built for Owner-Operators

Most business owners will only sell once. You deserve an advisor who treats your exit like the defining financial event it is — not just another deal in the pipeline.

🎯

Sell-Side Specialists

We represent sellers exclusively. Our entire process is designed to maximize your outcome — from positioning through closing.

🛡️

Total Confidentiality

Your employees, customers, and competitors won't know you're exploring a sale until you're ready.

📊

Valuation & Positioning

We prepare your financials, craft the narrative, and position your business to command a premium from qualified buyers.

🤝

Competitive Process

We run a structured process that creates buyer tension — strategic acquirers, PE firms, family offices, and independent sponsors.

⚖️

Deal Structure Expertise

Cash at close, earnouts, rollovers, seller notes — we negotiate terms that protect you and maximize net proceeds.

📋

Diligence to Close

We quarterback due diligence so you can keep running your business while we drive toward the finish line.

"Buyers don't buy businesses. They buy future cash flow with as little risk as possible."
— The Exit Playbook, Chapter 2
Our Approach

A Proven, 4-Phase Process

Selling a business is complicated. Our structured approach makes it simple, strategic, and confidential.

01
PHASE 01

Assess & Prepare

We evaluate readiness, clean up financials, identify deal killers, and assemble your advisory team.

02
PHASE 02

Position & Market

We build the CIM, create the buyer list, and go to market confidentially to generate competitive interest.

03
PHASE 03

Negotiate & Structure

We collect offers, negotiate LOIs, and structure the deal to maximize cash at close.

04
PHASE 04

Diligence & Close

We manage due diligence, coordinate legal teams, and drive toward closing — keeping you in control.

Industries

Deep Experience Across Key Sectors

THE
EXIT
PLAYBOOK
How to Sell Your Business
Edward Rivadeneira
The Book

The Exit Playbook

20 chapters of straight-talking M&A guidance for the lower middle market. From readiness to closing — everything you need to sell smart.

Start Here

The Playbook Smart Sellers Use to Exit on Their Terms

20 chapters of real-world M&A strategy, free. No fluff, no gatekeeping, just the playbook.

Our Services

Full Sell-Side Advisory for the Lower Middle Market

We guide privately held business owners through the most important financial transaction of their lives.

For CPA & Advisor Partners

Your Clients Are Thinking About Selling

Partner with us to bring M&A expertise to your client relationships.

Discuss a Partnership →
Our Process

A Structured Approach to Selling Your Business

Every phase is designed to maintain confidentiality, create competition, and maximize your outcome.

"Process beats luck. Every time."
— The Exit Playbook, Chapter 13
Ready to Start?

Get the Full M&A Playbook, Free

Everything you need to know before going to market. 20 chapters, zero fluff.

THE
EXIT
PLAYBOOK
How to Sell Your Business
Edward Rivadeneira
The Book

The Exit Playbook

How to Sell Your Business for the Best Price

A straight-talking guide for the lower middle market. 20 chapters covering every phase of the M&A process. No fluff. No jargon. Just the playbook.

By Edward Rivadeneira · 20 Chapters · 95 Pages

Inside the Book

20 Chapters. Zero Fluff.

"You don't get what you deserve — you get what you negotiate."
— The Exit Playbook, Chapter 10
Who It's For

Built for People Who've Built Something Real

🏗️

Business Owners

You're doing $10M–$150M+ in revenue and want to understand what it takes to sell smart.

📊

CPAs & Financial Advisors

Your clients ask about selling. This book gives you the M&A fluency to guide the conversation.

⚖️

M&A Professionals

A practical resource for clients new to the process. Covers structure, diligence, and more.

👨‍👩‍👧‍👦

Family Successors

Chapter 20 covers ESOPs, MBOs, and succession dynamics.

🚀

Founders Building to Exit

Chapter 19 shows how to build a business that commands a premium.

🤝

Search Funds & Operators

Understand the seller's perspective so you can be the buyer they trust.

Get Started

Request Your Free Book

20 chapters of straight-talking M&A guidance. Download your free copy today.

About

Edward Rivadeneira

Edward Rivadeneira
Edward Rivadeneira
M&A Advisor · Author

Edward Rivadeneira is a sell-side M&A advisor specializing in the lower middle market — the $10M to $150M+ revenue space where the majority of privately held business transactions happen.

He works with investment banking professionals to guide business owners through every phase of the sale process: readiness assessment, valuation, positioning, buyer outreach, negotiation, due diligence, and closing. His approach is hands-on, confidential, and built around maximizing value for the seller.

Edward wrote The Exit Playbook because too many owners go to market unprepared — leaving money on the table or watching deals collapse in diligence. The book distills the strategic playbook that smart sellers and their advisors use to get deals done on their terms.

His background spans M&A transaction management, financial analysis, business operations, and technology. He brings a practical, no-jargon approach to every engagement — treating each client's exit as the defining financial event it is.

Philosophy

How We Think About Exits

Sellers First

We represent sellers exclusively. No conflicts — our process is designed entirely around your outcome.

Preparation Wins

The best exits don't happen by accident. They happen because someone planned years in advance.

Process Creates Value

A structured, competitive process is worth more than any single buyer relationship.

Transparency Builds Trust

We tell you the truth — strengths and gaps. Honest preparation beats wishful thinking.

Details Matter

The difference between good and great lives in the fine print: working capital, earnouts, reps, and tax structure.

Your Life, Your Terms

An exit isn't just financial. It's personal. We help you think through wealth, legacy, and what's next.

"Exit isn't the end. It's the bridge to what's next."
— The Exit Playbook, Chapter 7
Let's Talk

Start With a Confidential Conversation

No pressure. No obligation. Just an honest discussion about your business and your options.

Get in Touch

Get Your Free Copy of The Exit Playbook

Fill out the form and we'll send the full book straight to your inbox. Want to talk instead? Use the form to request a consultation.

What to Expect

A 30-minute call to discuss your business, goals, and timeline. Honest assessment, no pressure, no obligation.